Do any of you guys track your SEO efforts or Google Analyze your blog?
About a month and a half ago I started a new job. I had applied for a digital marketing internship with a home development company in the job search days, and thankfully it came through. I did have some anxiety in terms of being prepared for “digital marketing”. Sure, I could do social media. I have some copywriting experience, some blog experience and some knowledge of the various platforms we can use to market businesses today. But did I know much about the technical aspects of digital? HTML? CSS? Search engine optimization? Analytical tools? Apart from a brief stint with Google Analytics and some Tumblr and WordPress use, I absolutely did not.
But I am having a great time. And learning so, so much. My manager happens to be great at digital; he has a thorough background in SEO, and I think this is giving me a much more well-rounded knowledge of the online world.
He has me learning some things on my own, and I thought I would share them here.
The Moz Guide – For free, online SEO website MOZ provides some useful reading on the world of SEO and digital, made for experts and beginners. I have finished the Moz Beginner’s Guide to SEO, and am now halfway through the Beginner’s Guide to Content Marketing. They make the stuff entertaining to read.
Codeacademy – Something I had always considered doing and never got around to was learning more about code. I had thought it was too technical for me, and it didn’t interest me enough to do in my spare time. Flash forward to now: my manager is requiring me to do it! Or at least some of it. I am quite pleased; Code Academy does a good job of making their lessons pretty easy to follow and I can now do cool things online that I didn’t think I was capable of before.
These are the two main online tools I can think of at the moment, but there are others. I am also doing some extra reading on SEO, marketing, and the real estate market itself. Overall it’s been a great experience so far! You’ll probably be seeing some more writing to do with homes or SEO in the future.
Do you have any SEO/digital marketing tips or tricks? I would love to hear about it.